When you’re strolling down the grocery store aisle, the options can be daunting. On one hand, you see name-brand products, with their vibrant packaging and prominent commercials. On the other hand, there are store-brand items, which are often more affordable but not as well-known. Opting for store brands can be a smart way to save money without losing value.
Store brands are produced by third-party companies, but sold under the retailer’s name. Often, these products are very similar to name-brand versions. The main difference? Private label options don’t include the high costs of advertising that name brands build into their pricing.
Many people think that Private label vs national brand store brands are lower quality, but research studies have shown that shoppers frequently can’t tell the difference generic brands and name brands. Especially when it comes to basic pantry staples like sugar, the product is practically identical.
For over-the-counter medications, the active ingredients are monitored and must comply with the same safety rules, so whether you’re buying name-brand pain relievers or generic pills, you’re receiving a similar product at a lower price.
In additional areas like cleaners, you might feel a bit risky to switch to generics, but it’s often worth it. Even if a product doesn’t meet your standards, the money saved will compensate over time. Many retailers even offer money-back guarantees on their private-label items, eliminating the risk to try.
The important thing is that you don’t have to go all-in at once. Swap out a few staples initially—like baking ingredients, cleaning supplies, or snacks. Over time, you'll likely notice how much you’ve cut from your budget. By being open to store brands, you can make a big difference in your household budget without missing out on the quality you expect.